I chose to go to the Superflex lecture this week and was happy I did. It took me a little while to understand what Jacob Fenger was saying because of his accent but once I understood I really started to enjoy the lecture. Superflex is a group of Danish artists that work all over the world. What really interested me in this lecture was what the artists where doing with their talent. Instead of just wasting time and making art for art's sake they were making art for the sake of common people, for farmers, for the unprivileged. One of Superflex's main projects is Guaraná Power, a soda pop that is made from the guaraná berry. The farmers who now produce berries for Guaraná Power were being screwed by a big corporation that monopolized the guaraná industry, but because of Superflex the farmers are now getting fair pay for their work. Because Superflex is using their talent to help people and not just make art for galleries is why I was so interested in the lecture.
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